Paweł Lipski is a partner in Bird & Bird’s Commercial team in Warsaw. His practice focuses on digital regulation, digital transformation, soft IP, content moderation disputes, and technology transactions. He has been advising clients on technology and retail regulations since 2006, representing them before the courts and regulators. Paweł supports clients with complex e-commerce and multijurisdictional projects, legal compliance, litigation and regulatory proceedings, and helps them develop IP strategies. He is deeply engaged in content regulation under the DSA and DSM, B2C issues, and AI-related legal challenges, including training data ownership and liability for AI-enabled products, mainly for the retail, technology, and media & entertainment sectors. Paweł is a frequent speaker on IP, new technologies, and e-commerce, and regularly collaborates with tech general counsels on emerging regulatory frameworks.